A commercial is a advertisement on television (or the internet) that is trying to get you to buy something. That is always the main purpose of a commercial - to get you to buy something. The trick is figuring out exactly what they want you to buy.
There are many, many types of commercials - too many, in fact, to highlight them all in our class. Here are a few examples. See if you can figure out what they are selling and what techniques they are using (how are they trying to make you believe you need this product)
- What is the problem and how is your product the solution?
- What are you selling?
- Why should we buy it?
- Who would want to buy this?
- Why is it better or more unique than others?
- What are the benefits of this product?
- What special deals are you offering?
- What are you selling?
- Why should we buy it?
- Who would want to buy this?
- Why is it better or more unique than others?
- What are the benefits of this product?
- What special deals are you offering?
So, you should first decide on a product you want to sell. It could be a new version of an existing product (iPhone 10 or ASUS Power Notebook) or a completely original product (RoboTeacher or AngryCandyCrushBirds)
Then you should decide how you want to sell this product. Who will want to buy it? How can you convince people to buy it?
- Have a product idea (make one yourself or change an existing product)
- Make a prop
- Make a script for your commercial
- Perform your commercial for the whole class (this will be your oral test score)
- Have a product idea (make one yourself or change an existing product)
- Make a prop
- Make a script for your commercial
- Perform your commercial for the whole class (this will be your oral test score)
